About
hello!
Lovely to meet you! I’m Nazli (pronounced Naz-Lee) - a London-based girlie and the creative behind NAZLI, a design studio bringing bold brands and beautiful packaging to life for beauty, lifestyle, and wellness businesses around the world.
With over 5 years of experience in brand identity design, I love blending bold minimalism, colour, and clean yet eye-catching details to help businesses stand out. Whether you’re a growing startup or an established brand, I’ll turn your ideas into visuals that feel unforgettable and sell.
Detail-obsessed
From the tiniest typography choice to packaging finishes, I make sure every detail is intentional and unforgettable.
Made to last
I design brands with longevity in mind - visuals that stay timeless, relevant, and adaptable as you grow.
Approach
process
Every project begins with a Discovery Call to understand your goals, vision, and brand direction. From there, you’ll receive a custom proposal outlining the scope, timeline, and investment. Once the contract and initial invoice are complete, you’ll be onboarded into our Notion Project Portal - your dedicated space to track progress, review timelines, approve designs, and request revisions with ease.
The process begins with an in-depth brand questionnaire to uncover your brand’s purpose, audience, and goals. From there, I craft a tailored brand strategy that defines your positioning, tone, and visual narrative - paired with two curated mood boards that translate the strategy into visual direction, allowing you to choose the aesthetic path that best aligns with your brand’s vision.
This stage begins with the core identity design - your logo suite, colour palette, and typography - which is sent for review and refinement. Once approved, I move on to the supporting brand assets, such as patterns, print materials, and packaging elements. Revisions are available at each stage to ensure every detail aligns perfectly with your vision. For packaging design projects, initial concepts are shared for approval, followed by up to two rounds of revisions to finalise the design.
Once everything is approved, I package all final files, ensuring every format you’ll need is included and ready for use. You’ll also receive a detailed brand guidelines document outlining how to apply your branding consistently across future designs - giving you complete confidence and clarity moving forward.
Collaborative
Every project is a creative partnership - I take the time to get to know your brand so the final designs feel true to you.
Detail-obsessed
From the tiniest typography choice to packaging finishes, I make sure every detail is intentional and unforgettable.
Made to last
I design brands with longevity in mind - visuals that stay timeless, relevant, and adaptable as you grow.
Approach
process
Every project begins with a Discovery Call to understand your goals, vision, and brand direction. From there, you’ll receive a custom proposal outlining the scope, timeline, and investment. Once the contract and initial invoice are complete, you’ll be onboarded into our Notion Project Portal - your dedicated space to track progress, review timelines, approve designs, and request revisions with ease.
The process begins with an in-depth brand questionnaire to uncover your brand’s purpose, audience, and goals. From there, I craft a tailored brand strategy that defines your positioning, tone, and visual narrative - paired with two curated mood boards that translate the strategy into visual direction, allowing you to choose the aesthetic path that best aligns with your brand’s vision.
This stage begins with the core identity design - your logo suite, colour palette, and typography - which is sent for review and refinement. Once approved, I move on to the supporting brand assets, such as patterns, print materials, and packaging elements. Revisions are available at each stage to ensure every detail aligns perfectly with your vision. For packaging design projects, initial concepts are shared for approval, followed by up to two rounds of revisions to finalise the design.
Once everything is approved, I package all final files, ensuring every format you’ll need is included and ready for use. You’ll also receive a detailed brand guidelines document outlining how to apply your branding consistently across future designs - giving you complete confidence and clarity moving forward.
Collaborative
Every project is a creative partnership - I take the time to get to know your brand so the final designs feel true to you.
Services
02
shelf appeal
Your brand is on point - but the packaging? Not serving. Shelf appeal is made to change that. Whether you’re dropping something new or giving your range a glow-up, this is packaging that’s polished, intentional, and ready to attract online and offline.
-
Packaging strategy & creative direction
-
Choice of 1 type of packaging design (label, box, pouch, etc.)
-
Minor variations (like scent or flavour changes) in the same format for up to 3 SKUs
-
Print-ready artwork files
-
1 product mockup image
-
➔ Timeline: 1 - 2 weeks (depending on complexity)
➔ Revisions included: 2 per SKU
➔ File types: pdf, ai or as specified by your supplier
What's considered a SKU?
Each unique product that requires its own label or packaging counts as one SKU (stock keeping unit) — e.g. a 50ml Argan Oil and a 50ml Castor Oil would be 2 SKUs.
Choose from:
Product labels, boxes, pouches, bottles, tubes, jars, dropper bottles, wraps / sleeves, hang tags, retail header cards, retail display cards, gift set, tent cards, etc.
Total cost: £300 per SKU
A flexible and scalable option - perfect for building out your range at your own pace, with packaging that’s polished, print-ready, and perfectly on-brand.
Services
01
main character
Your brand deserves more. Main Character is for product-based businesses that are ready to stand out with bold branding and packaging that shines on scroll and IRL. Think logos with personality, colours that slay, and packaging that gets picked up.
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Brand questionnaire
-
Brand essence + creative direction
-
Logo suite (primary, alternative, submark)
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Colour palette
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Type pairing
-
Brand pattern
-
Choice of 3 packaging add-ons
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Choice of 1 print add-on
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Brand style guide
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➔ Timeline: 6–7 weeks
➔ Revisions: 2 per deliverable
➔ File types: png, jpg, svg, pdf, eps
Choose from:
Product labels, boxes, pouches, bottles, tubes, jars, dropper bottles, wraps/sleeves, hang tags, retail header cards, display cards, gift sets, tent cards, business cards, thank-you cards, care cards, loyalty cards, stickers, tissue paper, and more.Total cost: £3,000
By making this investment, you’ll leave with a brand that feels aligned, packaging that turns heads, and a visual system built to grow with you. You’ll go from second-guessing your visuals and piecing things together - to having a brand that’s confident, cohesive, and ready to take up space.
Payment plan: 50% upfront deposit, 50% due 4 weeks after the assigned project start date.
Work
Work
selected work
Services
02
shelf appeal
Your brand deserves more. Main Character is for product-based businesses that are ready to stand out with bold branding and packaging that shines on scroll and IRL. Think logos with personality, colours that slay, and packaging that gets picked up.
Every project begins with a Discovery Call to understand your goals, vision, and brand direction. From there, you’ll receive a custom proposal outlining the scope, timeline, and investment. Once the contract and initial invoice are complete, you’ll be onboarded into our Notion Project Portal - your dedicated space to track progress, review timelines, approve designs, and request revisions with ease.
The process begins with an in-depth brand questionnaire to uncover your brand’s purpose, audience, and goals. From there, I craft a tailored brand strategy that defines your positioning, tone, and visual narrative - paired with two curated mood boards that translate the strategy into visual direction, allowing you to choose the aesthetic path that best aligns with your brand’s vision.
This stage begins with the core identity design - your logo suite, colour palette, and typography - which is sent for review and refinement. Once approved, I move on to the supporting brand assets, such as patterns, print materials, and packaging elements. Revisions are available at each stage to ensure every detail aligns perfectly with your vision. For packaging design projects, initial concepts are shared for approval, followed by up to two rounds of revisions to finalise the design.
Services
01
main character
Your brand deserves more. Main Character is for product-based businesses that are ready to stand out with bold branding and packaging that shines on scroll and IRL. Think logos with personality, colours that slay, and packaging that gets picked up.
Every project begins with a Discovery Call to understand your goals, vision, and brand direction. From there, you’ll receive a custom proposal outlining the scope, timeline, and investment. Once the contract and initial invoice are complete, you’ll be onboarded into our Notion Project Portal - your dedicated space to track progress, review timelines, approve designs, and request revisions with ease.
The process begins with an in-depth brand questionnaire to uncover your brand’s purpose, audience, and goals. From there, I craft a tailored brand strategy that defines your positioning, tone, and visual narrative - paired with two curated mood boards that translate the strategy into visual direction, allowing you to choose the aesthetic path that best aligns with your brand’s vision.
This stage begins with the core identity design - your logo suite, colour palette, and typography - which is sent for review and refinement. Once approved, I move on to the supporting brand assets, such as patterns, print materials, and packaging elements. Revisions are available at each stage to ensure every detail aligns perfectly with your vision. For packaging design projects, initial concepts are shared for approval, followed by up to two rounds of revisions to finalise the design.
Services
02
shelf appeal
Your brand deserves more. Main Character is for product-based businesses that are ready to stand out with bold branding and packaging that shines on scroll and IRL. Think logos with personality, colours that slay, and packaging that gets picked up.
Every project begins with a Discovery Call to understand your goals, vision, and brand direction. From there, you’ll receive a custom proposal outlining the scope, timeline, and investment. Once the contract and initial invoice are complete, you’ll be onboarded into our Notion Project Portal - your dedicated space to track progress, review timelines, approve designs, and request revisions with ease.
The process begins with an in-depth brand questionnaire to uncover your brand’s purpose, audience, and goals. From there, I craft a tailored brand strategy that defines your positioning, tone, and visual narrative - paired with two curated mood boards that translate the strategy into visual direction, allowing you to choose the aesthetic path that best aligns with your brand’s vision.
This stage begins with the core identity design - your logo suite, colour palette, and typography - which is sent for review and refinement. Once approved, I move on to the supporting brand assets, such as patterns, print materials, and packaging elements. Revisions are available at each stage to ensure every detail aligns perfectly with your vision. For packaging design projects, initial concepts are shared for approval, followed by up to two rounds of revisions to finalise the design.
Services
01
main character
Your brand deserves more. Main Character is for product-based businesses that are ready to stand out with bold branding and packaging that shines on scroll and IRL. Think logos with personality, colours that slay, and packaging that gets picked up.
Every project begins with a Discovery Call to understand your goals, vision, and brand direction. From there, you’ll receive a custom proposal outlining the scope, timeline, and investment. Once the contract and initial invoice are complete, you’ll be onboarded into our Notion Project Portal - your dedicated space to track progress, review timelines, approve designs, and request revisions with ease.
The process begins with an in-depth brand questionnaire to uncover your brand’s purpose, audience, and goals. From there, I craft a tailored brand strategy that defines your positioning, tone, and visual narrative - paired with two curated mood boards that translate the strategy into visual direction, allowing you to choose the aesthetic path that best aligns with your brand’s vision.
This stage begins with the core identity design - your logo suite, colour palette, and typography - which is sent for review and refinement. Once approved, I move on to the supporting brand assets, such as patterns, print materials, and packaging elements. Revisions are available at each stage to ensure every detail aligns perfectly with your vision. For packaging design projects, initial concepts are shared for approval, followed by up to two rounds of revisions to finalise the design.
Enquiry form
let's do this
Think your biz deserves better branding or packaging? Fill in the form, spill the details, and let’s make something scroll-stopping, shelf-popping, and seriously unforgettable.
on the label
Already nailed your branding but your packaging’s not pulling its weight? On The Label is made for that. Whether you're launching a new product, refreshing your range, or hitting retail shelves, this is your go-to for packaging that feels polished, intentional, and ready to perform - online and IRL. You’ve got the goods - now let’s make sure it looks like it belongs in someone’s basket.
-
Packaging strategy & creative direction
-
Choice of 1 type of packaging design (label, box, pouch, etc.)
-
Minor variations (like scent or flavour changes) in the same format for up to 3 SKUs
-
Print-ready artwork files
-
1 product mockup image
-
↳ Revisions included: 2 per SKU
↳ Project duration: 1 - 2 weeks (depending on complexity)
↳ File types: pdf, ai or as needed by your supplier
What's considered a SKU?
Each unique product that requires its own label or packaging counts as one SKU (stock keeping unit) — e.g. a 50ml Argan Oil and a 50ml Castor Oil would be 2 SKUs.
Choose from
Product labels, boxes, pouches, bottles, tubes, jars, dropper bottles, wraps / sleeves, hang tags, retail header cards, retail display cards, gift set, tent cards, etc.
£300 per SKU
A flexible and scalable option - perfect for building out your range at your own pace, with packaging that’s polished, print-ready, and perfectly on-brand.
Services
01
main character
Your brand deserves more. Main Character is for product-based businesses that are ready to stand out with bold branding and packaging that shines on scroll and IRL. Think logos with personality, colours that slay, and packaging that gets picked up.
Every project begins with a Discovery Call to understand your goals, vision, and brand direction. From there, you’ll receive a custom proposal outlining the scope, timeline, and investment. Once the contract and initial invoice are complete, you’ll be onboarded into our Notion Project Portal - your dedicated space to track progress, review timelines, approve designs, and request revisions with ease.
The process begins with an in-depth brand questionnaire to uncover your brand’s purpose, audience, and goals. From there, I craft a tailored brand strategy that defines your positioning, tone, and visual narrative - paired with two curated mood boards that translate the strategy into visual direction, allowing you to choose the aesthetic path that best aligns with your brand’s vision.
This stage begins with the core identity design - your logo suite, colour palette, and typography - which is sent for review and refinement. Once approved, I move on to the supporting brand assets, such as patterns, print materials, and packaging elements. Revisions are available at each stage to ensure every detail aligns perfectly with your vision. For packaging design projects, initial concepts are shared for approval, followed by up to two rounds of revisions to finalise the design.
Once everything is approved, I package all final files, ensuring every format you’ll need is included and ready for use. You’ll also receive a detailed brand guidelines document outlining how to apply your branding consistently across future designs - giving you complete confidence and clarity moving forward.
on the label
Already nailed your branding but your packaging’s not pulling its weight? On The Label is made for that. Whether you're launching a new product, refreshing your range, or hitting retail shelves, this is your go-to for packaging that feels polished, intentional, and ready to perform - online and IRL. You’ve got the goods - now let’s make sure it looks like it belongs in someone’s basket.
-
Packaging strategy & creative direction
-
Choice of 1 type of packaging design (label, box, pouch, etc.)
-
Minor variations (like scent or flavour changes) in the same format for up to 3 SKUs
-
Print-ready artwork files
-
1 product mockup image
-
↳ Revisions included: 2 per SKU
↳ Project duration: 1 - 2 weeks (depending on complexity)
↳ File types: pdf, ai or as needed by your supplier
What's considered a SKU?
Each unique product that requires its own label or packaging counts as one SKU (stock keeping unit) — e.g. a 50ml Argan Oil and a 50ml Castor Oil would be 2 SKUs.
Choose from
Product labels, boxes, pouches, bottles, tubes, jars, dropper bottles, wraps / sleeves, hang tags, retail header cards, retail display cards, gift set, tent cards, etc.
£300 per SKU
A flexible and scalable option - perfect for building out your range at your own pace, with packaging that’s polished, print-ready, and perfectly on-brand.
on the label
Already nailed your branding but your packaging’s not pulling its weight? On The Label is made for that. Whether you're launching a new product, refreshing your range, or hitting retail shelves, this is your go-to for packaging that feels polished, intentional, and ready to perform - online and IRL. You’ve got the goods - now let’s make sure it looks like it belongs in someone’s basket.
-
Packaging strategy & creative direction
-
Choice of 1 type of packaging design (label, box, pouch, etc.)
-
Minor variations (like scent or flavour changes) in the same format for up to 3 SKUs
-
Print-ready artwork files
-
1 product mockup image
-
↳ Revisions included: 2 per SKU
↳ Project duration: 1 - 2 weeks (depending on complexity)
↳ File types: pdf, ai or as needed by your supplier
What's considered a SKU?
Each unique product that requires its own label or packaging counts as one SKU (stock keeping unit) — e.g. a 50ml Argan Oil and a 50ml Castor Oil would be 2 SKUs.
Choose from
Product labels, boxes, pouches, bottles, tubes, jars, dropper bottles, wraps / sleeves, hang tags, retail header cards, retail display cards, gift set, tent cards, etc.
£300 per SKU
A flexible and scalable option - perfect for building out your range at your own pace, with packaging that’s polished, print-ready, and perfectly on-brand.
'A DREAM..'
"Working with Nazli has been an absolute delight! She understood my vision and brought all my ideas to life. When I contacted her, I was in a critical position after being disappointed last minute but Nazli really came through. Communicating with Nazli was a dream and she clearly laid out my designs in a beautiful presentation. I can't thank her enough!"
MERCY [FOUNDER] @ MERCY'S MANE
'SO IN LOVE..'
"Nazli was very quick to respond to emails and friendly. She made sure that everything I asked for was incorporated in my branding. I am so in love with the work she has created for me and am beyond happy I had the chance to receive such an amazing project from her. I would highly recommend her to anyone!"
FALIESHA [FOUNDER] @ FALI SWIMWEAR
'HANDS DOWN THE BEST..'
"Running a small brand, I have worked with many brand designers in the past and Nazli was hands down the best. She supported me with packaging design and was able to take ambiguous direction to create fresh designs that exceeded the very high bar I had set. Looking forward to working with her again!"
ADAM [FOUNDER] @ RETURN
'YOU SAW MY VISION..'
"The level of professionalism is enough for any entrepreneur to look up to. The clear communication, kindness, organisation, and creativity is so PRISTINE. Thank you Nazli, for being so patient with me through this career transition. You saw my vision and translated it into something I will always remember."
KENYA [FOUNDER] @ FERABOTERA
'A FOREVER BRAND..'
"I truly appreciate all of your hard work more than you know. It's been such a pleasure to work with you. You have created something for me that is truly priceless, a forever brand. This logo genuinely had me speechless, when I first saw this it brought a tear to my eye. This truly feels like MY brand, something I've never seen before, something I truly resonated with. Absolutely perfect, I love the simplicity of the logo and the feel of the brand being tied all together so beautifully."